The Sensorium | Sephora & Firmenich
Pop-up Perfume Museum | Experiential Marketing
NYC Meatpacking District
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Department of the 4th Dimension
Principal, Strategy & Creative
THE SHORT STORY
Firmenich, the renowned international fragrance and flavors company, had completed a global research study on how millennials—the first generation of digital-natives—engaged with their sensorial world. We lifted those insights into a pop-up perfume museum for Sephora that would explore new retail strategies and reconnect audiences with their “reptilian” sense.
